About Sedona Labs®

Twenty years ago, we launched our proprietary multi-strain probiotic blend. Today, it is still the premium probiotic for potency and effectiveness. Research has proven that multi-strain probiotic blends are more effective than formulas with only one or a few strains. As a result, the Sedona Labs® team has developed a line of specialized iFlora® Multi-Probiotic™ blends and digestive support formulas to meet diverse health needs.

In December of 2008, Sedona Labs was acquired by Atrium Innovations Inc. Atrium Innovations Inc. is a recognized and leading developer, manufacturer and marketer of science-based and professionally-endorsed products for the health and nutrition industries. To find out more about Atrium visit their website: www.atrium-innov.com

Management Team

Tracy King
President

Tracy spent 14 years in marketing, brand management, and general management in the consumer products industry. She has worked for Dial and Kellogg's before moving on to more entrepreneurial companies serving the personal care market. She has an MBA/MIM from The School of Global Management (Thunderbird).

Ellen Stewart
Vice President of Sales and Service

Ellen attended Oklahoma State University specializing in chemical engineering. Ellen then entered a 15-year career with W.L. Gore, a medical implants firm, in the capacity of sales. During this time she set up the customer service and insides sales departments for the Regenerative Technologies Division in Flagstaff, Arizona. Ellen then developed customer service and sales departments, for a genetic testing firm and a natural health supplements wholesaler before coming to Sedona Labs®.

Michael Lee
Product Development Manager

Michael brings five years of biochemical research lab experience to Sedona Labs®. He combines his knowledge of biology with business and marketing expertise. Michael’s Pacific Rim international background provides unique cross-cultural opportunities in product development. He holds an MBA from Thunderbird, The School of Global Management and an MS in Applied Biology from Dongguk University (South Korea).

Dr. W. Dennis Clark
Strategic Advisor

Dr. Clark holds a Ph.D. in plant chemistry from the University of Texas at Austin and is a leading expert on plant natural products chemistry and integrative medicine. He was a professor of plant biology at Arizona State University for nearly 30 years and is currently an adjunct professor at the Southwest College of Naturopathic Medicine. He has also been visiting professor at the University of California and the University of Heidelberg in Germany. Dr. Clark is the author of a college-level textbook on botany as well as books on probiotics ("Probiotic Wars: The Internal Battle for Your Health and Longevity") and on botanical medicine for treating herpes ("Treating Herpes Naturally with Larrea Tridentata"). He has received grants for his work from the National Science Foundation, the U.S. Department of Agriculture, and the Alexander von Humboldt Foundation. His primary research interest for more than 30 years has focused on bioflavonoids.

Lisa Peterson-Love
Director of Marketing

Lisa brings extensive expertise in consumer products to Sedona Labs®. She has been a leader in transforming businesses and brands in the personal care area as well as the health and wellness industry. Previously, Lisa was founder and creative director of a strategic branding and design firm. She worked with Fortune 500 companies in developing overall positioning and brand architecture. She also directed research in patterning influences, formulated strategic principles, and created equity building assets for her clients. Lisa received her BFA from Ohio University.

Michael Howell
Operations Manager

Michael brings extensive manufacturing expertise as well as operational management experience to Sedona Labs®. He spent 14 years working in the aerospace industry ranging from military avionics to missile production to R&D/prototype development in graphite composites. During this time he gained experience in high-end manufacturing & quality control as well as machine operations and repair. Additionally Michael has 10 years experience in wholesale/retail Operational Management including Purchasing, Quality Control, Production and Distribution.


   
 
eat
 
     
 
 
Also Try...

iFlora® Multi-Probiotic® Powder
Get all the benefits ofiFlora® Multi-Probiotic® Formula in an easy- to-mix powder!
 
  Regulate your dosage from a little to a lot without opening capsules. All strains survive stomach acid. No refrigeration is required. iFlora